{"id":217163,"date":"2019-09-17T17:12:01","date_gmt":"2019-09-17T15:12:01","guid":{"rendered":"https:\/\/coming-wondongni.savviihq.com\/blog\/thank-you-dmexco-2018\/"},"modified":"2019-10-01T15:58:24","modified_gmt":"2019-10-01T13:58:24","slug":"dmexco-2019-takeaways-trustinyou-de","status":"publish","type":"post","link":"https:\/\/p-p17t8n.project.space\/de\/blog\/dmexco-2019-takeaways-trustinyou-de\/","title":{"rendered":"DMEXCO 2019 #Trustinyou – Unsere 3 Takeaways"},"content":{"rendered":"

Die Dmexco war einmal der Hotspot f\u00fcr die digitale Marketingbranche. In diesem Jahr verzeichnete die <\/span>Dmexco<\/span><\/a> insgesamt rund 1000 Aussteller aus 40 L\u00e4ndern, mehr als 600 Referenten und rund 40.000 Besucher. Unter dem Motto „Trust in You“ diskutierten digitale Experten und Entscheidungstr\u00e4ger aus aller Welt das zentrale Thema Vertrauen in die digitale Wirtschaft.<\/span><\/p>\n

Nach der diesj\u00e4hrigen DMEXCO ist auch klar, dass zumindest zwei Empfehlungen absolut richtig waren: Bequeme Schuhe tragen und dem Branding treu bleiben.<\/span><\/p>\n

Wie man sieht sind wir sogar noch einen Schritt weiter gegangen und haben auch unsere Brandfarbe Rot gesetzt!\u00a0\u00a0<\/span><\/p>\n

Takeaway #1: <\/span>The User at the forefront of technology trends<\/span> <\/span><\/h2>\n

Anyone taking a walk through the Exhibition Halls will encounter some familiar themes: Augmented Reality continues to delight visitors who play with VR glasses or invoke shoes into virtual space through apps on the tablet. The topic of AI remains relevant, even if it is harder to grasp than glasses – and this year, too, solution providers presented their platforms for marketing automation.\u00a0<\/span><\/p>\n

Personalization continues to play a dominant role. Still – or perhaps because of the GDPR? The main focus is how businesses can individualize experiences while respecting the user privacy.\u00a0<\/span><\/p>\n

In terms of Affiliate Marketing we can see this clearly translates into a necessity for platform economy. Loyal partners and customers are brought in-house to further strengthen partnerships. Ingenious offers a platform to directly manage your cooperations whilst providing transparent access to their information.<\/p>\n

Takeaway #2: ITP – einer der gr\u00f6\u00dften Themen auf der DMEXCO 2019\u00a0<\/span><\/h2>\n

Anfang dieses Jahres, im April 2019, k\u00fcndigte Apple ITP 2.2 an, ein weiteres Update seiner Intelligent Tracking Prevention (ITP)<\/a>. Seit der Einf\u00fchrung von ITP hat sich Apple zunehmend gegen Cookies verteidigt, indem es mit jeder neuen Version die Cookie-Laufzeit reduziert hat. ITP 2.2 erreicht nun einen neuen H\u00f6hepunkt und verk\u00fcrzt das Cookie-Fenster auf einen Tag.\u00a0<\/span><\/p>\n

Dieses Problem betrifft jedoch nicht nur Konvertierungen auf Safari. Googles Parallel Tracking<\/a> und Mozillas Enhanced Tracking Protection f\u00fchren zu \u00e4hnlichen Problemen. ITP 2.2 und Firefox Enhanced Tracking Protection k\u00f6nnen potenziell zu einem Verlust von \u00fcber 30% im Conversion Tracking f\u00fchren.\u00a0<\/span><\/p>\n

F\u00fcr Ingenious-Kunden sollte dieses Update jedoch keine gr\u00f6\u00dferen Probleme bereiten. Die Kombination aus unserem First-Party-Cookie-Tracking und dem Server-to-Server (S2S)-Tracking stellt sicher, dass keine Transaktion verloren geht.\u00a0<\/span><\/p>\n

Wenn Sie mehr \u00fcber ITP und seine Auswirkungen wissen m\u00f6chten und den Verdacht haben, dass Ihr Unternehmen bereits Schaden genommen hat, dann buchen Sie ein unverbindliches Beratungsgespr\u00e4ch zum Thema ITP<\/a>.\u00a0<\/b><\/p>\n

\"\"<\/p>\n

Takeaway #3: Programmatische Werbung = Echtzeit-Werbung<\/span><\/span><\/h2>\n

Seit Monaten gilt PA oder Programmatische Werbung als ein wichtiger Aspekt der Zukunft in der Online-Branche. Gleichzeitig sind sich viele Marketingexperten noch nicht sicher, was Programmatische Werbung tats\u00e4chlich kann – und was nicht.\u00a0<\/span><\/p>\n

Unter programmatische Werbung versteht man den vollautomatischen Kauf und Verkauf von Werbefl\u00e4chen in Echtzeit. Dabei entscheidet die Software f\u00fcr uns, wann und wo Anzeigen gekauft werden, je nach Transaktionsmodell. \u00dcber eine sogenannte Data Management Platform (DMP) k\u00f6nnen beliebige Datenmengen in diese Entscheidung mit einflie\u00dfen. So k\u00f6nnen beispielsweise Werbefl\u00e4chen je nach Nutzerinteresse oder geografischen Merkmalen gebucht werden. Der gesamte Prozess vom Absender des Auftrags (Demand Side Platform\/DSP) bis zum Empf\u00e4nger (Sell Side Platform\/SSP) wird innerhalb von Technologieplattformen automatisch abgewickelt.<\/span><\/p>\n

Du hast uns auf der DMEXCO verpasst? Kein Problem – Sie k\u00f6nnen uns nat\u00fcrlich jederzeit gerne kontaktieren<\/a>. <\/span><\/p>\n

\"Ingenious<\/p>\n","protected":false},"excerpt":{"rendered":"

Die Dmexco war einmal der Hotspot f\u00fcr die digitale Marketingbranche. In diesem Jahr verzeichnete die Dmexco insgesamt rund 1000 Aussteller aus 40 L\u00e4ndern, mehr als 600 Referenten und rund 40.000 Besucher. Unter dem Motto „Trust in You“ diskutierten digitale Experten und Entscheidungstr\u00e4ger aus aller Welt das zentrale Thema Vertrauen in die digitale Wirtschaft. Nach der […]<\/p>\n","protected":false},"author":42,"featured_media":220261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"

Dmexco was once again a hotspot for the digital marketing industry.  <\/span>This year Dmexco<\/a> recorded a total of around 1000 exhibitors from 40 countries, more than 600 speakers and around 40,000 visitors. Under the theme \"Trust in You\", digital experts and decision-makers from all over the world discussed the central topic of trust in the digital economy.<\/span><\/p>\n

After this year's DMEXCO, it is also clear that at least two recommendations were absolutely right: <\/span>Wear comfortable shoes and stay true to your branding.<\/span><\/p>\n

As you can see, we took this even a step further and decided to go all in on red.  <\/span><\/p>\n\n

Takeaway #1: <\/span>The User at the forefront of technology trends<\/span> <\/span><\/h2>\n

Anyone taking a walk through the Exhibition Halls will encounter some familiar themes: Augmented Reality continues to delight visitors who play with VR glasses or invoke shoes into virtual space through apps on the tablet. The topic of AI remains relevant, even if it is harder to grasp than glasses - and this year, too, solution providers presented their platforms for marketing automation. <\/span><\/p>\n

Personalization continues to play a dominant role. Still - or perhaps because of the GDPR? The main focus is how businesses can individualize experiences while respecting the user privacy. <\/span><\/p>\n

In terms of Affiliate Marketing we can see this clearly translates into a necessity for platform economy. Loyal partners and customers are brought in-house to further strengthen partnerships. Ingenious offers a platform to directly manage your cooperations whilst providing transparent access to their information.<\/p>\n\n

Takeaway #2: ITP - one of the big topics on the DMEXCO 2019 <\/span><\/h2>\n

Earlier this year, in April 2019, Apple announced ITP 2.2, another update of its Intelligent Tracking Prevention (ITP)<\/a>. <\/span>Since the introduction of ITP, Apple has increasingly defended itself against cookies by reducing the cookie runtime with each new version. ITP 2.2 now reaches a new peak and shortens the cookie window to one day. <\/span><\/p>\n

However this issue is not only affecting tracking conversions on Safari. Google\u2019s Parallel Tracking<\/a> and Mozilla\u2019s Enhanced Tracking Protection result in similar problems. <\/span>ITP 2.2 and Firefox Enhanced Tracking Protection can potentially lead to over 30% loss in conversion tracking. <\/span><\/p>\n

For Ingenious customers, however, this update should not cause any major problems. The combination of our first-party cookie tracking and server-to-server (S2S) tracking ensures that no transaction is lost. <\/span><\/p>\n

If you want to know more about ITP and it's impact, we got you covered with our article \u201c<\/span>What is ITP and why you are covered with Ingenious<\/span><\/a>\u201d.<\/span><\/p>\n

\"\"<\/p>\n\n

Takeaway #3: Programmatic Advertising = Real Time Advertising<\/span><\/h2>\n

For months PA or Programmatic advertising is considered a key aspect of the future in the online industry. At the same time many marketing professionals are still not clear, what Programmatic Advertising actually can - and what not. <\/span><\/p>\n

Programmatic advertising refers to the fully automatic purchase and sale of advertising space in real time. Software decides for us when and where to buy ads, depending on the transaction model. Any amount of data can flow into this decision via a so-called data management platform (DMP). For example, ad spaces can be booked depending on user interests or geographical characteristics. The entire process, from the sender of the order (Demand Side Platform\/DSP) to the receiver (Sell Side Platform\/SSP) is handled automatically within technology platforms.<\/span><\/p>\n

Did you miss us at DMEXCO? Don\u2019t worry \u2013 you can get in touch with us<\/a> directly.<\/span><\/p>\n\"Ingenious","_et_gb_content_width":"","_links_to":"","_links_to_target":""},"categories":[1287],"tags":[1020,1529],"yoast_head":"\nDMEXCO 2019 #Trustinyou - Unsere 3 Takeaways — Ingenious Technologies AG<\/title>\n<meta name=\"description\" content=\"Ingenious Technologies fasst die neuesten Trends der DMEXCO 2019 in K\u00f6ln zusammen. 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